Redefine Music Advisors is a boutique music industry consulting firm focused on business development, brand partnerships, and strategic advisory for music companies, artists, and brands. We help clients navigate today’s evolving music ecosystem by identifying growth opportunities, structuring high-value partnerships, strengthening positioning, and turning complex business challenges into clear, actionable strategy.

Founded by Lori Feldman, a former Chief Marketing Officer at Wasserman (newly rebranded to THE.TEAM) and senior executive at Warner Records, the firm brings decades of leadership across global music, entertainment, and brand marketing. Lori has negotiated major brand partnerships, built artist and corporate brands, and led global, cross-functional teams at scale. That combination of executive experience, industry relationships, and commercial insight allows Redefine Music Advisors to deliver practical solutions that drive revenue, unlock opportunity, and create long-term value.